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BREWHIVE

When eCommerce entrepreneurs Kevin Dorren and Andrew Veitch saw a niche in the market to provide a small range of premium, carefully crafted and distinctively flavoured beers for the discerning food lover, Brewhive became a reality.

When eCommerce entrepreneurs Kevin Dorren and Andrew Veitch saw a niche in the market to provide a small range of premium, carefully crafted and distinctively flavoured beers for the discerning food lover, Brewhive became a reality.

然而,他们最新的在线业务面临的挑战是如何以最具成本效益的方式向消费者运输玻璃瓶和易碎的啤酒杯,同时提供最高水平的保护。 Brewhive现在与Antalis Packaging合作设计和开发专业纸箱,从而提供了解决方案,以降低的成本和最小的浪费提供了出色的保护。

Launched in August 2015, Brewhive’s USP lies in the sourcing, provenance and selection of ingredients that are carefully mixed to give each beer its unique recipe and distinctive taste. Equally important is the safe, secure and cost efficient delivery of the bottles to its end-consumer target audience.

THE SOLUTION

布鲁维(Brewhive)营销经理安娜·罗珀(Anna Roper)解释说:“我们的主要目标受众是寻找替代饮料以便在家里享用和品尝的消费者,并与他们正在吃的食物相伴,而不是出售给零售或餐饮市场。因此,对于我们的啤酒而言,选择,混合和创建个性化食谱对于Brewhive独特的产品至关重要。

Brewhive凭借其在电子商务中的传统,已聘请外部专家供应商提供服务,以确保产品,服务和交付的总体体验符合消费者的期望。配方开发和酿造是受过高度培训的高级酿酒师的领域,而适合玻璃瓶装饮料的包装的开发则取决于Antalis Packaging的专家开发团队。

Brewhive Crate

“We’re delighted with the outcome which has resulted in a 50% reduction in consumables costs for Brewhive by introducing the new cartons.”

says Anna.

Roper继续说道:“由于客户忠诚度在收到损坏或破损的货物时非常容易受到负面影响,因此这是我们寻找包装解决方案时的首要任务。同样重要的是,我们如何保持运输玻璃基产品所需的高水平保护,同时将成本和材料浪费降至最低。''

Having worked with Brewhive’s sister businesses, The Fine Coffee Club and Diet Chef, the Antalis Packaging team already had a well-established working relationship with the organisation, and understood there was no ‘on the shelf’ solution to Brewhive’s requirements.

Brewhive’s Account Manager at Antalis Packaging commented “We were involved right at the beginning to design and develop suitable packaging, which not only had to accommodate Brewhive’s speciality bottled beers, it also had to cater for the transportation of drinking glasses aswell.”

“Unlike the usual online retailers of premium branded wines, each of Brewhive’s bottled beers have a much lower unit price. Our biggest challenge therefore was how to successfully devise a carton that would provide maximum protection at the lowest possible cost.”

Brewhive的摘要还需要解决消费者对保护性包装的处理和处置的影响和便利性。考虑了缓冲,悬架,空气包装产品,泡沫甚至化学模塑品等所有空隙填充解决方案后,Antalis Packaging最终选择了由瓦楞纸板制成的纸箱,该纸箱可以在家庭环境中轻松回收利用。

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THE RESULTS

Brewhive首先提供每个订单6至24瓶的订单。然而,在交易的最初几个月后,它看到了一种新的,独特的购买方式,即在其客户群中出现,这为他们提供了机会,以重新审视最低销售订单并调整包装要求以适应这种新产品。

“通过我们在初始设计阶段进行的各种测试和过程,我们相信瓦楞纸板是使用的正确基材。因此,我们着手审查外箱,并开发和测试在不影响防护等级的前提下减小尺寸的方法。”’客户经理解释。

结果是引入了一种经过修改的外壳纸箱,该纸箱的尺寸已大大减小,但仍设计为可以灵活地满足12瓶或24瓶的订单需求。此外,新的解决方案意味着Brewhive现在在包装材料上的支出减少了,在邮费上的支出也减少了,而又不损害其瓶装啤酒和玻璃杯的完整性。

Roper说:“我们对结果感到高兴,该结果使Brewhive的耗材成本降低了50%,” “这不仅为我们的企业节省了可观的成本,而且使我们能够通过更多产品促销的形式将节省下来的费用转嫁给我们的客户。”

“从一开始,Antalis Packaging就了解我们对低成本,高保护解决方案的业务需求。他们一直非常敏感并适应我们不断变化的商业模式,以响应不断变化的需求提供更有益的包装解决方案。更重要的是,我们的快递公司也印象深刻,由于Brewhive包装的优越性,破损率也大大降低了。”

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